LAUNDRO

OVERVIEW

An integrated laundry solution for young singles, enhancing user experience and solving problems.

SOFTWARE

Solidworks, Keyshot

Omnigraffle, Sketchbook

Photoshop,InDesign

DATE

Jan, 2014 - April, 2014

It starts from unsatisfied

laundry experience.

WHAT WE FOUND

TEAM WORK

Assigned target group - Singles

We conducted survey to narrow down target group aged from 24-29.

18%

18-23

47%

24-29

20%

30-35

15%

36-41

How do people feel about doing laundry?

Easily collecting and dropping clothes

Usage following by indication on the cap

Leaving longer to cool down

Transferring heavy load basket is painful

Clothes dropping when transferring between machines

Forgetting time to dry clothes

Confused about laundry knowledge and settings

What do they care about?

Machine size

Size is the most universal factor when considering to purchase a new machine.

Time

It is common to leave clothes in the washer and forget drying.

Settings

Majority of users know a few machine settings and laundry knowledge.

Load

Current machines have either half capacity less or over than user's need.

Energy efficiency

Users care more about electricity bill than the energy efficiency.

Andy L. | 25

Officer

In house washer and dryer

Alyssa C. | 24

Graduate student

Laundromat

Elise W. | 27

Auditor

Apartment laundry room

Frustrating settings

Clothes dropping

Forgetting to dry clothes

Bending body

Limited space

PAIN POINT

MARKET RESEARCH

Price range

All-in-one

$650-1900

Washer

$250-2050

Dryer

$200-1750

Facts influencing purchase

Price

Durability

30%

20%

20%

15%

15%

Size/design

Energy saving

Functionality

What's the market trend?

Machine type

Combo machine

Mechanism

No agitator

Interface

User-friendly UI

Integration

Connectivity

DESIGN STRATEGY

INDIVIDUAL WORK

DESIGN ELEMENT = PAIN POINT SOLUTION + MARKET TREND

SIZE/SPACE

Built-in/embedded

 

Portable

 

Combo machine

 

No agitator

TIMING

Auto transferring

 

Programmable

 

Notification

 

App integration

UI/UX

Concise interface

 

Setting presets

 

User-friendly

KNOWLEDGE

Laundry database

 

Cloud support

 

Fabric care

IDEATION BOARD

CONCEPTS

EVALUATION

Size

Stability

Portability

Usability

N/A

(Wall-embedded)

N/A

SOLUTION

LAUNDRO

FEATURES

All-in-one machine with lifting drum,

avoiding body bending when getting clothes.

Mobile device integrated,

enabling remote control and real time notification.

Portable size with handles and folding wheels.

Water outlets easy installation.

Various color choices.

DEMONSTRATION

LOADING

UNLOADING

CONTROL &

NOTIFICATION

LAUNDRO PRO

DESIGN FOR FUTURE

FEATURES

All-in-one machine with furniture embedded design and retractable drum, saving room space.

Mobile device integrated,

enabling remote control and real time notification.

Ultraviolet germicidal irradiation:

no water and chemical detergent needed.

DEMONSTRATION

OPENING

CONTROL & NOTIFICATION

LOADING

UNLOADING

DIMENSION

5'8''

LAUNDRO

Capacity: 3.0 Cu. Ft.

Weight: 120 lbs

LAUNDRO PRO

Capacity: 4.0 Cu. Ft.

Weight: 150 lbs

APPLICATION

USER INTERFACE

HOME

Three features: machine remote control, scheduled laundry and cloud support.

SCHEDULING LAUNDRY

Laundry can be scheduled either on or before a certain time.

REMOTE CONTROL

Remotely control machine settings, laundry process and receiving status notification.

LAUNDRY CLOUD SUPPORT

Access to specific fabric care, machine presets download or laundry tutorials.

RENDERING

© 2018 Will Wang Design