LAUNDRO
OVERVIEW
An integrated laundry solution for young singles, enhancing user experience and solving problems.
SOFTWARE
Solidworks, Keyshot
Omnigraffle, Sketchbook
Photoshop,InDesign
DATE
Jan, 2014 - April, 2014
It starts from unsatisfied
laundry experience.
WHAT WE FOUND
TEAM WORK
Assigned target group - Singles
We conducted survey to narrow down target group aged from 24-29.
18%
18-23
47%
24-29
20%
30-35
15%
36-41
How do people feel about doing laundry?
Easily collecting and dropping clothes
Usage following by indication on the cap
Leaving longer to cool down
Transferring heavy load basket is painful
Clothes dropping when transferring between machines
Forgetting time to dry clothes
Confused about laundry knowledge and settings
What do they care about?
Machine size
Size is the most universal factor when considering to purchase a new machine.
Time
It is common to leave clothes in the washer and forget drying.
Settings
Majority of users know a few machine settings and laundry knowledge.
Load
Current machines have either half capacity less or over than user's need.
Energy efficiency
Users care more about electricity bill than the energy efficiency.
Andy L. | 25
Officer
In house washer and dryer
Alyssa C. | 24
Graduate student
Laundromat
Elise W. | 27
Auditor
Apartment laundry room
Frustrating settings
Clothes dropping
Forgetting to dry clothes
Bending body
Limited space
PAIN POINT
MARKET RESEARCH
Price range
All-in-one
$650-1900
Washer
$250-2050
Dryer
$200-1750
Facts influencing purchase
Price
Durability
30%
20%
20%
15%
15%
Size/design
Energy saving
Functionality
What's the market trend?
Machine type
Combo machine
Mechanism
No agitator
Interface
User-friendly UI
Integration
Connectivity
DESIGN STRATEGY
INDIVIDUAL WORK
DESIGN ELEMENT = PAIN POINT SOLUTION + MARKET TREND
SIZE/SPACE
Built-in/embedded
Portable
Combo machine
No agitator
TIMING
Auto transferring
Programmable
Notification
App integration
UI/UX
Concise interface
Setting presets
User-friendly
KNOWLEDGE
Laundry database
Cloud support
Fabric care
IDEATION BOARD
CONCEPTS
EVALUATION
Size
Stability
Portability
Usability
N/A
(Wall-embedded)
N/A
SOLUTION
LAUNDRO
FEATURES
All-in-one machine with lifting drum,
avoiding body bending when getting clothes.
Mobile device integrated,
enabling remote control and real time notification.
Portable size with handles and folding wheels.
Water outlets easy installation.
Various color choices.
DEMONSTRATION
LOADING
UNLOADING
CONTROL &
NOTIFICATION
LAUNDRO PRO
DESIGN FOR FUTURE
FEATURES
All-in-one machine with furniture embedded design and retractable drum, saving room space.
Mobile device integrated,
enabling remote control and real time notification.
Ultraviolet germicidal irradiation:
no water and chemical detergent needed.
DEMONSTRATION
OPENING
CONTROL & NOTIFICATION
LOADING
UNLOADING
DIMENSION
5'8''
LAUNDRO
Capacity: 3.0 Cu. Ft.
Weight: 120 lbs
LAUNDRO PRO
Capacity: 4.0 Cu. Ft.
Weight: 150 lbs
APPLICATION
USER INTERFACE
HOME
Three features: machine remote control, scheduled laundry and cloud support.
SCHEDULING LAUNDRY
Laundry can be scheduled either on or before a certain time.
REMOTE CONTROL
Remotely control machine settings, laundry process and receiving status notification.
LAUNDRY CLOUD SUPPORT
Access to specific fabric care, machine presets download or laundry tutorials.
RENDERING
© 2018 Will Wang Design